Principles of Design

  • Harmony
  • Balance
  • Rhythm
  • Dominance
  • Subordination
From Framework p 156

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Emphasis - a principle of design, giving importance to something in a design, controlling attention of the viewer.
  • Dominance - a situation where something is more important than its surroundings. A focal point, a place where the action begins.
  • Subordination - things of less importance (lower rank), if something is dominant, something else is subordinate.